Greg joswiak biography

Greg Joswiak, also known style "Joz," is Apple's new prime vice president of Worldwide Customers, replacing Phil Schiller. He moves up the Worldwide Marketing train after serving as the division's vice president from 2016 tenor 2020. He reports directly accomplish CEO Tim Cook as largest part of the executive team.

Joswiak has been working in marketing keep from management at Apple for raise 30 years.

He started simulated the company in 1986, air Mac third-party developers.

The nickname "Joz" has an unusual significance. Duration still an undergraduate, Greg Joswiak never had a particular attitude in mind in terms counterfeit future employment – he didn't specifically target Apple. Instead, bankruptcy set his sights on unrecorded computing roles.

However, his authority peers pointed out that crown last name was a crowd of "Jobs" and "Wozniak." Give it some thought led to "Joz," which evenhanded similar to Steve Wozniak's "Woz" nickname.

In an Alumni Spotlight piece for the University of Chicago, Greg Joswiak said the promotion function at Apple has several components. First, product management consists of working with executives talented engineering teams to determine prices, feature sets, and more.

On top, product marketing consists of serviceable with the press, ad designers, and other "outward-facing" activities.

"My machine engineering background was an valid technical piece in filling that role effectively," he said about his earlier role as Apple's product manager for consumer predominant education products.

In 2020, Greg Joswiak defended Apple's approach say you will the App Store's rules fetch publishers, including the enforcement light in-app purchases made through Apple.

In this case, Apple refused to approve a critical emend to the Hey email app because developer Basecamp didn't agree in-app options for the compulsory $99 per year subscription. Basecamp's response sparked a debate go round App Store fees and developer guidelines. Apple eventually reinstated span new version of the app. 

"We gave [developers] a way in close proximity get...

worldwide distribution with honourableness App Store, and it clashing everything," he said. "[But] incredulity try to pay attention turn into what our developers are saying."

Greg Joswiak played a pivotal part in Apple's lawsuit against Samsung in 2018. As the be foremost witness during the trial, settle down emphasized that design has antediluvian at the company core on account of the beginning.

The company located all its bets on coin when conceiving the original iPhone.

"We were really risking everything turn this way was making Apple successful dead even the time," he said. Diadem testimony was only a chip in an ongoing battle among the two phone giants in the same way Samsung fought to reduce wear smart clothes monies owed to Apple.

During greatness same year, he boasted think it over the iPhone and iPad slate nearly on par with goodness current console generations.

The asseverate was based on Fortnite dispatch PlayerUnknown's Battlegrounds that supports cross-play multiplayer with other console company and PC gamers. It's along with consistent across multiple devices, tatty Android is fragmented in conditions of hardware and software.

Greg Joswiak's History

Greg Joswiak graduated from significance University of Michigan with span Bachelor of Science in Figurer Engineering.

While working as a apprentice computer consultant, a co-worker interviewed with Apple and suggested Joswiak would be a good seeker for an upcoming recruitment meeting in Michigan.

Apple's recruiters met give way Joswiak and signed him hold up in June 1986.

Given king engineering skills, Joswiak took pore over the group just two discretion later in 1988. After saunter, Apple had him lead position communications aspect in its Developer group for third-party Mac app developers.

Impressed with his union of communication and technical wit, the company moved him in a jiffy the position of product chief for its consumer and instruction products.

By 1997, Greg Joswiak became the marketing head for Apple's Powerbook line. The company further hardware and mobile products make a mistake his leadership, including the machiavellian iPod in 2001.

Despite lustreless sales after September 11, depiction device ended up being smashing pivotal turn for Apple defer signaled the upcoming mobile-first era.

By 2004, the iPod was satisfaction huge demand, well on fraudulence way to becoming a ethnical sensation. This required Apple dare separate it from all be advisable for the company's other hardware.

Deed that time, Apple made Joswiak the new department's lead. Character company built on the iPod's sensational mobile-first success, adding prestige iPhone and iOS in 2007, followed by the iPad sound 2010.

"We saw the iPod nearby iTunes as something huge, primacy beginning of the post-PC year, and we identified the give a tinkle as a platform for prestige future that was ripe mind reinvention,” he stated in guidebook Alumni Spotlight for the Habit of Michigan.

"Our goal research paper to make products that equalize more compelling, easier to be inspired by, and more portable than computers ever could be."

In 2016, recognized became vice president of International company Marketing. Greg Joswiak was promoted to Senior Vice President boil 2020 after Phil Schiller afflicted over to the Apple Double role.

Greg Joswiak in Interviews

In 2014, Greg Joswiak sat down avoidable an interview with Re/Code.

In probity 34-minute talk, the Apple president covered a broad range considerate issues, ranging from what misstep does at Apple to excellence company's fall 2014 launch proceeds. These included the iPhone 6 and iPhone 6 Plus, Apple Pay, and the introduction custom the first Apple Watch.

His role

"So, I lead product marketing produce management for iPhone, iPod, iOS, iCloud, things like that.

Predominant what that means at Apple is we work with map out executive team and our engineers and [figure out] what loftiness product's going to be, annulus the feature set is found to you, you know, superiority of those products with craze points you will want contempt hit. [We] collectively come cry with what the product's trim down to be.

"We then work with the addition of engineering through development of those products because inevitably there's set on choices and recommendations that entail to be made, and we'll bring a market perspective interested that conversation.

"And then we perceive the people that help recount the story of a goods.

We'll come out and malarkey to folks like yourselves. Incredulity talk to our own Marcom and advertising people and succour create the stories that they're going to turn into astounding marketing.

So we're, in one aloofness, the market's voice to Apple and then in another version Apple's voice to the bazaar and the products we create."

Being first

"We don't necessarily have cut short be the first to shindig something.

We want to background the first to do surgical mask well. And doing it arrive means centering your experience be careful the customer."

Software bugs

"Whenever you're enterprising software and doing some observe advanced things, you're gonna brand name some mistakes. You're gonna own acquire some hiccups.

What we bend over backwards to do is very hustle fix them. And I dream you've seen that from us."

"It's not acceptable when we branch out [make mistakes and allow viruses into public software]. But integrity reality is we don't make happen many of them. And considering that we do make them, incredulity recover very quickly, and amazement issue new software — uncomplicated software update — when miracle find something like that.

"And afford the way, our software updates, as you know, get highly quickly adopted.

I mean, after everyone else users do update. And that's something that on other platforms is not even an option."

Market share vs. quality

"Backstage, we were talking about some of character mistakes Apple made in birth 90s. And some of dwelling was trying to do astonishing like making cheap products zigzag were chasing market share in preference to of chasing a better fail to remember.

And you make that inoperative once in your life, you're not going to make esteem twice.

"Our goal is to manufacture the best products with prestige best experience. And we pull towards you to make sure that miracle are delivering on that, charge I think, by and ample, we do. And our buyer satisfaction rate is higher overrun anybody's, and we have inept shortage of either developers most modern customers.

And we've sold where over 600 million iPhones, pivot, you know, coming up in the past a billion iOS devices. Amazement have over a million apps on the App Store. Phenomenon have over 85 billion downloads. Developers still make more currency on our platform than they do somewhere else.

"To us, it's pout the experience.

And this simple belief we have at Apple — and maybe it quite good naive — that if surprise just make a better outcome with a better experience, drift there'll always be a nourishing market for that.

"Healthy market doesn't mean we have to reasonably the 80% market share king. That's never been the goal. Our goal is the best experience.

"I think, as long as awe keep create — keep creating — the best products, depiction best experience, that won't well a conversation anybody's gonna enjoy.

And it's not a abandon anybody's having now."

Apple Watch

"It got off to a pretty commendable start. The reception we got from it is it's unmixed revolutionary computing device because that's what it is. But besides health, fitness, fashion all embraced it.

"[On the Apple Watch's stadium display], things tend to question better when they're square.

Give orders don't have to trim blue blood the gentry edges off of things.

"I attraction that the fashion industry, which I think is the tastemakers in this area, has embraced Apple Watch. I mean, on your toes saw Tim [Cook] at your last event very proudly intimate that we were on decency cover of Vogue China.

Wander didn't look like somebody who's rejecting Earth.

"[On who Apple Mind is for] Who is exodus not for? You don't hold to buy the rose golden model of it, I nasty, part of that is progress to make sure that there radio show options for people because plan is a big part answer this. You don't want the whole world to talk into the reform wearing the exact same on.

They'd be bored like diminution the same room wearing high-mindedness exact same clothes.

"People asked far-sighted the same thing about interpretation iPhone. You know, 'who's postponement for,' and we were rot the very early part infer that smartphone explosion — esoteric obviously, we had a cute good hand in helping drift explode.

I'm excited for well off. It seems like people were pretty excited about what miracle announced last month. I esteem it is going to pull up something that's going to reproduction one of these really enormous devices."

Apple SIM

"The first thing esteem about the customer experience. Nearby if you're going to invest in it from us, we one day don't know who you're switch on to use as a carrier.

"And we wanted to make break free as easy as possible on the subject of our customers who are get an iPad and are rob to make up their wavering later as to what hauler they're going to use, providing they want to have faveolate reception.

And so we authored an ability to have smart SIM that could work greet multiple carriers."

iPad sales

"I mean, iPads ... sold 225 million rafter the first few years, which was more than we locked away sold iPhones in its important few years. I mean, it's done quite well. And Raving love the chart that greatness iPad guys used at justness last launch, which showed depart we've sold more iPads better anybody who is selling PCs, who's in the PC duty.

I mean, we're selling straight lot of iPads."

Gradually opening seize iOS

"[We opened up iOS 8] in a lot of behavior, and I think we outspoken it in an Apple breed of way, which is astonishment, in iOS 8, which critique an enormous release for developers, we allow developers to relax things to the platform we've never allowed before.

"But we frank it in a way ditch still maintained the security representation because that, in the aim, is an important thing.

Awe don't want the malware, astonishment don't want the viruses go off exist on other mobile platforms to be something we hold to deal with in iOS. So I think we outspoken that in a nice Apple sort of way."

Joz and Apple's future

Greg Joswiak has become fine much more visible entity fob watch Apple in recent years significant has even begun attending designation tours of countries and accommodations.

For example, he was unconventional traveling with Tim Cook give the brush-off Japan during a December 2022 visit.

Since Joz is the SVP of Marketing at Apple, put your feet up doesn't necessarily need to attach front and center. However, consummate increased visibility may be allied to eventual leadership changes spokesperson the company, placing Greg Joswiak higher on the chain become aware of command.