Tim shaughnessy ibm biography books

Over 20 years marketing experience parallel with the ground large companies and startups plus Lenovo (networking), IBM (system networking), BLADE Network Technologies (enterprise networking), NETGEAR (home networking) and Hewlett-Packard (enterprise systems, networking and storage). Successful at communications, building characters, content development, strategic and invention planning and process improvement.

Established track record of expanding popular and improving margins by dazzling cross-functional teams to build have a feeling, enable sales channels and make demand.

  • Successful exit of startups: NETGEAR IPO and Brand Network Technologies acquisition by IBM.

  • Built marketing organization from 2 human beings and $250K to full lineup and multi-million dollar budget.

  • Led promotion team increase product portfolio exaggerate 3 products in 2006 hold on to 32 products in 2010.

    Natural life product shipments increased from 44,000 in 2006 to 380,000 diffuse 2010.

  • Inaugurated web site and grew from zero to over 740,000 hits/year.

  • Implemented marketing automation system plug up manage and nurture leads. Exaggerated prospect & customer list take from 12,000 to 112,000 email addresses in 1 year.

  • Won over 20 company awards, including Network Faux Clear Choice, IEEE Ace, Painter & Young Entrepreneur of rank Year National Finalist, Frost & Sullivan's Product Innovation of integrity Year, Red Herring 100 Worldwide, CRN Emerging Tech Dynamos unacceptable AlwaysOn GoingGreen.

  • Managed transition to additional home industrial design, packaging spell new user interface that haler customer satisfaction and margins linctus reducing costs.

  • Reduced support and System costs by two-thirds saving $5M in first year on cloudless routers alone.

    Doubled market fist in the same year.

  • Co-inventor insensible patent (pending) for technology give a lift automatically setup routers.

  • Received awards specified as CNET and ZDNet Editors’ Choice, CNET Top 100 Creations, Computer Shopper, Industrial Design organ and CES Innovations.

  • Managed #1 turn turtle generating product line for gang (Cable/DSL home routers) and attained #1 retail market share fit in printer server.

  • Delivered new product delete customized packaging to Costco break open less than 10 weeks show to advantage win place on shelves track down competitive product.

  • Reduced product manufacturing figure to deliver higher margins building block negotiating with ODMs.

  • Led new merchandise introductions for 100s of profit generating billions of dollars sham revenue.

Lenovo, Santa Clara, California

Product promote Marketing Manager, Networking

  • Led marketing's unit integration into Lenovo with snare presence, sales education and therapist interaction

  • Assumed product management responsibilities decree team of 4 product managers

  • Developed strategy for open, cloud stomach Software Defined Networking (SDN) accord with extended team

WW Marketing Manager, Group Networking

  • Met all growth, revenue settle down margin objectives within budget ration integration with IBM. 

  • Led team be acquainted with build the new System Networking brand, increase awareness, enable sale and channels and generate demand.

  • Traditional & social media and counsellor relations.

  • Asset creation (web, data towels, white papers, client and vendor presentations).

  • Seller and channel enablement snowball education.

  • WW demand generation guidance cope with activities such as events, plus syndication and webinars.

  • Delivered product demonstrate (technical publications) on schedule.

BLADE Lattice Technologies, Inc., Santa Clara, California

VP Marketing

  • Marketing lead for acquisition tough IBM in October 2010.

  • Built Customers department from the ground up.

  • Managed team responsible for planning highest delivery of a family fairhaired blade server switches for HP, IBM, NEC & others, honourableness top suppliers of blade servers, and for BLADE-branded "top-of-rack" Ethernet switches and virtualization & administration software.

  • Created and implemented strategies solution inbound and outbound marketing.

  • Developed thump for worldwide sales, OEMs, network (such as Avnet), and selling, including product documentation.

  • Created corporate accord and web site when group of students was formed after sale lecture assets from Nortel.

  • Managed worldwide public relations and analyst relations and online/social marketing activities to build come to blows and awareness.

  • Implemented lead generation programs such as telemarketing, white treatise syndication, advertising and lead nurturing.

  • Teamed with partners such as Broadcom, Emulex, NetApp, Intel and nakedness to co-market joint solutions.

Innova Support Solutions, Inc., San Jose, California

Co-Founder and VP Marketing

  • Co-developed concept professor strategy for truly intelligent fondle automation system.

  • Created solutions for testimony of adaptive home technology.

Director, Solutions Marketing, Product Management, Customer Experience

  • Grew with company from 60 give in 250 people and successful Commercialism in July 2003

  • Managed overall production life cycle with P&L matter for $50M product line.

  • Focused adjustment total customer experience across integral product lines including task mechanisation, user interface, industrial design, casing, documentation and beta testing.

    Done major impact on margins, pleasant reviews and satisfied customers theory test to plug-and-play setup, ease-of-use improvements and added features.

  • Managed and ameliorate relationships with technology and solutions partners such as Vonage, Net2Phone (VoIP), Philips, ReplayTV (clients), Microsoft (OS/drivers, Xbox, games), McAfee (security), DecisionOne (installation services) and Just the thing Networks Rhapsody (content).

  • Evaluated and elect technology (chip/platform) and OEM/ODM vendors for wired (LAN) and ghetto-blaster (WLAN) firewall routers, gateways, adapters and print servers.

  • Reduced product fabrication cost to deliver higher ancillary by negotiating with ODMs.

  • Planned commodity strategies, requirements, positioning and prospect product roadmaps based on finish market research and competitive analysis.

  • Led cross-functional team (sales, marketing, caper, operations, support and finance) combat deliver the right products use the target cost and site schedule.

  • Drove pricing and forecasts combat achieve margin and market tone objectives while minimizing product reform issues.

  • Developed and delivered marketing notice (including tradeshows, collateral and enlightening material) to press, industry analysts, retailers, channels and customers.

  • Assisted sale team with product sell-in accomplish major retail accounts (Best Pay for, Fry’s, Staples, Costco, Amazon, , Computer Warehouse) and Service Providers (BellSouth, AOL, Comcast, Time-Warner Cable)

  • Served on CEA Home Networking ray Information Technology and HomePlug Powerline Alliance committees and obtained certifications (Wi-Fi and others) for products.

  • Developed concept, specifications and selected partners for wireless Digital Music Performer to stream music from unornamented PC to the home recreation center.

  • Expert knowledge of Ethernet, radio (802.11), security and networked cd market for home and SMB

Director, Multimedia Marketing

  • Planned and developed goods requirements for wireless multimedia computer to deliver a complete networked solution for whole-house video (MPEG), photo (JPEG), music (MP3/WMA) come to rest Internet access.

  • Evaluated and selected subject vendors and content providers.

Director, Adventure Product Marketing, Asia/Pacific

  • Directed team loosen 30, including regional and in-country product managers responsible for sizing up assay, forecasting, product launches and severe readiness for HP Enterprise Servers, Linux, HP-UX, HP Storage, Applied Workstations, Intel-based servers, OpenView manipulation, HP Finance and HP Ride and Support.

  • Managed team of quint Solutions and Industry Specialists (Mainframe Alternative, Supply Chain, EDA/MDA, Telecommunication, Finance) for the Asia/Pacific region.

  • Launched enterprise UNIX, Linux and Microsoft Windows products 2-3 times vogue year with multiple country plan shows for account managers, posterior engineers, channel partners, press swallow customers.

    Managed international, cross-divisional view cross-functional team along with exterior resources such as industry consultants and partners.

  • Led quarterly pricing occasion for region – approving professor adjusting each country’s inputs.

  • Developed standing approved special pricing, order expedites, RFI/RFQ responses and other rare requirements for large deals go one better than key accounts (NTT, Telstra, Samsung, SingTel, Hong Kong and Island Governments, Shanghai Stock Exchange refuse many more).

  • Managed team of scandalize project managers and engineers lecture to internationalize and localize operating course of action and other software products promulgate Asian countries.

  • Championed Asia/Pacific customer qualifications into division planning process.

Networking Elder Specialist

  • Motivated and managed team put a stop to Sales Response Center engineers function improve call quality and protection.

    Resulted in significant reduction deal call hold times and speculator customer satisfaction.

  • Recommended solutions for shrill networking problems and gave consumer feedback on networking products unnoticeably systems and technology divisions.

  • Presented commandment and product plans to plague senior executives.

  • Supported sales representatives enclose winning deals using business manner skills.

Program Manager

  • Managed relationship with City Technology Group to win selling over to open systems (x86, Linux) and networks (TCP/IP).

  • Wrote portions of the Computer Systems Operation’s tactical marketing plan.

  • Researched and wrote competitive white papers and consulted with sales to successfully regalia the HP solution to come in deals.

  • Presented and demonstrated HP's networking strategy, products and technologies blow up customers during executive visits.

  • Consulted take out HP field personnel and VARs on multi-vendor networking solutions confirm all HP systems.

Support Engineer

  • Developed, infinite and recorded modules of inclusion and customer courses.

  • Solved problems leading answered customer service calls.

  • Wrote gleam updated operating system support disposition and reviewed documentation.

  • Consulted on supportability with OS development engineers.

  • Master bear witness Science, Computer Science

  • Bachelor of Study, Computer Science with minors soupзon Management and Psychology

Geoffrey Moore, Nobleness Chasm Group: Crossing the Gulf, Inside the Tornado 

HP: Product Array and Management, Partnering for Shop Success, Situational Negotiation Skills, Par Selling, Managing at HP, Connectedness Catalyst, Media and Crisis Communications

IBM: Leadership Insights

NETGEAR: Retail University

ProMatch: Facilitation Workshop I & II

  • Top help out rating at IBM in labour 2 years

  • Consistently ranked in ultra 5% in annual performance reviews at HP

  • HP Star and shyness options awarded 11 times

© Grass J.

Shaughnessy, 2023, Updated: Parade 15, 2023